Conversion Rate Analysis and Improvement
Warlock Media specialises in improving the conversion rate for its clients.
Conversion commonly refers to the percentage (or indeed the number) of visitors to a particular website that convert simple views of the content on that website into something more desired of the website's owners.
Chiefly this 'desired action' would be a purchase of a product from an online retailer, or maybe a membership registration.
The type of conversion will differ depending on the website and depending on the client, but it generally points to a positive action which will drive the website/business forward. Put simply, the conversion rate is the rate at which casual viewers will do something you actually want them to do on your website, be it buying, registering, or something else.
Warlock Media is at the forefront of improving the conversion rate for its clients' websites.